FORD MOBILITY: VALENCE THE FUTURE OF AUTONOMOUS VEHICLES
In day-to-day life, we do not communicate information about the energy systems we are apart of. No matter where we live, we are all likely to have a poor understanding of the pollution footprint that we create; there isn’t a nutrition label for energy on the products we purchase and there isn’t a stock ticker for the price of electricity. While all of the products we use are energy dependent, we are not leveraging technology to create an efficient energy network. In a team of three, we reimagined the way we consume, store, and distribute energy. This project was created in the interaction design dept. of CCA in a 5 week design sprint, working closely with Ford as our partner, we designed a presentation for both the City of SF and Ford CEO, as well as the head of research.
SPONSORED BY FORD RESEARCH AND INNOVATION
PRESENTED AT FORD RESEARCH AND INNOVATION CNTR. PALO ALTO.
WHAT WE DID
• Developed a new system for energy suppliers and auto MFG.’s
• Strategy for City of San Francisco to coarse correct policy
• Animatic story board of how this new system functions
Technology enables extraordinary experiences to happen—yet technology within an automotive ecosystem, still remains largely unmemorable, uncompassionate, and nonsocial. This project will examine and research the behaviors and triggers that create human connections (i.e., empathy), and apply those insights to new, branded mobility ecosystems that are memorable, compassionate, and social.
Final Product Sketch: Animatic Story Board
Key Research Insights
Three key thought leaders emerged from our research, proposing incredibly provocative ideas that we were able to learn a great deal from, and build upon the shoulders of their work.
Our Current Path to 6˚C Warming
Our Preferred Path to 2˚C Warming
Battery Tech Efficiency Growth Needed
Product Solution Explicit Vision
Valence is an intelligent battery for your home’s clean energy systems. It takes the government mandated power that every home creates, via solar, wind, and hydroelectric, and stores that power. While it of course allows you to power your vehicle for normal operation, it also gives you an opportunity to sell that power back to the grid.
Key Secondary Research
Slideshow (Hover to Pause)
To understand how energy is distributed, and what the potential impact would be of our solution, we mapped the current energy network. We mapped the links between the City of San Francisco, Ford, and customers with a lens on the current energy infrastructure, while trying to identify the gaps.